Management of public relations. Tests MEI (9 butt)

The sale of this product is suspended.

Try to search similar items from other sellers.

Sold: 36 last one 13.04.2016
Refunds: 1

Uploaded: 10.10.2011
Content: 11010134119423.rar 17,66 kB
VТантал seller information
offlineAsk a question

Seller will give you a gift certificate in the amount of 0.06 $ for a positive review

Product description


Task 1.
Question 1. Define the term "public relations." What is it?
1. Communication in the society;
2. The work of the media (the media);
3. The relationship between the elements of the social structure;
4. Communication between the subject and the social environment to help build confidence.
Question 2. When and where any communication with the public?
1. BC in ancient Greece;
2. during the formation of sovereign nation-states;
3. At the beginning of the XX century in Europe;
4. At the end of the XIX century in the United States.
Question 3. What is the public?
1. Elements of the social structure;
2. The social environment;
3. The public mood;
4. The people that make up the audience.
Question 4. What does the term "structure of society in modern Russia"?
1. Social institutions (the state, the church, the economy and other.);
2. The classes and social groups (the working class, the peasantry, the intelligentsia and others.);
3. The representatives of various ethnic groups (Russian, Tatar, Dagestani, Jews, and others.);
4. stable relations between all the above elements.
Question 5: What is public opinion?
1. Firmly established system concepts for any problem;
2. unstable representations and views of a large group of people;
3. recommended the government's position on a particular issue;
4. The only desire of all members of society.

Task 2.
Question 1. What methods of public opinion research can be regarded as sociological?
1. Work with the letters workers;
2. questionnaires and interviews;
3. The study of attitudes of people by social psychologists;
4. The analysis of statistical data.
Question 2. How does advertising helps strengthen public relations?
1. awareness of the high quality products;
2. The education of good taste in the population,
3. helping the company (organization) to acquire fame;
4. helps advertisers take a strong position on the market.
Question 3: What is communication?
1. Information about anything;
2. transport artery,
3. The connection between the elements of the structure;
4. bringing people into a coherent community.
Question 4: What is the "image"?
1. known;
2. appearance;
3. The desired model for a better future,
4. The image of the subject is perceived by others.
Question 5: With which formed the image?
1. With the help of historical information;
2. behavior in society;
3. information;
4. sociological research.

Task 3.
Question 1: What are the specifics of public relations in business?
1. In their orientation to the marketing and distribution of products;
2. that they help to fraudulent acts,
3. the strengthening of relations between organizations;
4. to strengthen the relationship of trust between producers and consumers.
Question 2. What are some ways you can manage the information society?
1. dosing
2. interference in the organization of the media as legal entities;
3. The formation of the company's own information flow;
4. exaggerated the significance of individual parts,
5. Default.
Question 3: How can we construct or strengthen news?
1. Raise the buzz around a single event;
2. organize a game-guessing about the news in the media;
3. To conduct a survey of people's opinions on the phone;
4. substantiate the news as socially significant problems;
5. organize the democratic debate on television.
Question 4. What is the basis of media activities?
1. Gain the media themselves;
2. build confidence in society;
3. The desire for sensationalism;
4. confrontation with the government;
5. deception of the population.
Question 5. What are the goals and objectives of the press conference?
1. The regular meeting with reporters,
2. The notification of any news;
3. clarification of the position of the company (organizations, indivi

Additional information

Task 4.
Question 1. What is the press tour?
1. Journalists organized a trip to the region in order to familiarize them with the work of the organization or local authorities;
2. guided tour of journalists;
3. The number of series of the press conference,
4. A press conference at the diplomatic mission.
Question 2. What is a press release?
1. Brief information about the product;
2. brief report on the event with an invitation to a journalist;
3. Letter of Instruction to the press and the public,
4. The article with the message information about the company (organization).
Question 3. What is a crisis in society?
1. Common conflict in society;
2. The deterioration of relations between organizations or individuals;
Z. finding public relations and communications at an impasse;
4. The expansion of the social structure.
Question 4: What are the ways to resolve the conflict or to overcome the crisis?
1. satisfy the material interests of the parties;
2. active explanatory speeches of leaders,
3. The appointment of a special commission consisting of experts;
4. breeding expose the instigators of conflict or crisis.
Question 5: What is strategic planning PR-activities?
1. Defining the future position of the company (organization) to market products and services;
2. The formation of the principles of conduct of the company or individual;
3. The process of determining what the main goal of the firm (organization) wants to achieve in the foreseeable future;
4. The formulation of objectives for the department of public relations in different areas of the company (organization).

Task 5.
Question 1. How can attract investment via PR?
1. The distribution of press releases to large firms;
2. collect information on potential investors;
3. The publication of a series of articles on the favorable investment climate in the country;
4. Development of investment memorandum for potential investors.
Question 2. What is the Fund-Raising?
1. Find a business partner;
2. The journey with the aim of opening the new;
Z. fundraising for projects;
4. The business related to the promotion.
Question 3. What is the task of PR-services in government?
1. The operational information of journalists,
2. to conduct sociological studies among the population;
3. information gathering;
4. in the development of PR-strategy for the public authority and the analysis of its performance.
Question 4: What are the specifics of PR-activity in commercial structures?
1. focus on charity;
2. in the formation of a favorable image of dripping;
3. contacts with the tax authorities;
4 in the direction of the study of the market.
Question 5. What is facilitation?
1. The distortion of the data;
2. The policy of trust in relation to clients;
3. The intermediary activity in order to develop appropriate solutions;
4. The mission visited.

Task 6.
Question 1. What is a "brainstorming"?
1. A method for generating ideas;
2. Group to develop sophisticated business model;
3. The meeting of intellectuals to criticize anyone;
4. Strengthening the study of any problem.
Question 2. What is mediation?
1. Develop a plan for future action;
2. Work with the media;
3. confidential conversation on a pre-prepared plan;
4. The procedure for intervention in the conflict with a view to enabling its permission.
Question 3: What determines corporate identity?
1. Trademark;
2. The demeanor of the company's employees;
3. The method of supplying advertising;
4. The use of common design principles for all forms of the firm.
Question 4. What is called the presentation?
1. Planning for the long-term project;
2. a gift to the firm;
3. presentation to the public of any goods or persons;
4. cultural activities.
Question 5. What is the purpose held "round table"?
1. For the pur

Feedback

0
Period
1 month 3 months 12 months
0 0 0
0 0 0
Seller will give you a gift certificate in the amount of 0.06 $ for a positive review.
In order to counter copyright infringement and property rights, we ask you to immediately inform us at support@plati.market the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)

This website uses cookies to provide a more effective user experience. See our Cookie policy for details.